How the Internet Has Affected How We Do Business
The internet might seem like a trivial technological invention that allows people to connect with each other. It is also a means of multimedia information to be shared and accessed. There are authority figures, such as News Platforms for information sharing, and Stock Brokers for the international stock market, who regulate the Internet contents but in reality, it is still pretty much a wild environment there.
People used to be connected in a different way, the much slower and inefficient one if compared to what we have today. We used to need fax machines, office phone, mailing address, and business travel services to establish a company. Efforts are spent mostly on getting updated, connected, and well-informed.
The dawn of e-commerce
E-commerce is defined as any transactions that are made online. When there is money spent and goods or services sold, e-commerce business has taken its place. What makes e-commerce so inseparable from our modern life is that how amazingly feasible and fast it is.
In the beginning, the Internet just functioned like a mailing service, hence the term electronic mail. People just exchanged simple written data from one to another. And it 1970s, the Internet took its turn to be able to transfer invoices and business orders. Back then, the formats could only accommodate simple data representation, not like what we have today in Microsoft Excel or Words.
The dawn of e-commerce was also only for business to business, or in its more well-known term, B2B. Computers were something of an expensive technological marvel that took space and tremendous efforts of maintenance. B2C (Business to Customers) only thrived when Personal Computers became widely available.
Personalized digital profile
Since people got their hands on personal computers, things went much more sophisticated than ever. Individuals had the chance to build their sites. To businesspeople, the opportunity meant a significant shift from printed press release to the digital one.
It has affected business world even up to these days. Old companies from all kinds of industry have been spending their resources to adapt to the digital world. As the example, a prominent French satire comic publisher, Charlie Hebdo, which was founded in the 1970s, has been focusing on the digital version. You can read on how charliehebdo reveals their eCommerce strategy to learn how the company has survived and adapted to the new business environment. With a proper understanding of online marketing, one can design a site that can attract many visitors, which in turn will increase the site’s value for advertisers.
Heading toward automation
No jobs can survive automation, not even the professionals in digital marketing. The business environment has evolved to its more human-less version. Chatbots replace customer service. Artificial Intelligence will soon replace data analyst and marketing campaign designers. All jobs will seem to be fully automated in the next decades.
The upside to that course is that the sophisticated facilities will be much more affordable. You can have an A.I. analyzing your site’s traffic and then telling you how to improve it. Whenever there are customer emails, you will no longer need to employ a personal assistant to sort those emails. Instead, you just can ask a bot to do the task for you.
